Design Of Tourism Cultural And Creative Products For Harbin International Ice And Snow Festival

Harbin International Ice and snow festival opens on January 5 every year and lasts for about one month.Spread the art and culture related to ice and snow,and drive the local tourism consumption.Take this opportunity to promote the development of cultural tourism by deepening cultural and creative products.The advent of tourism cultural and creative products of Harbin International Ice and Snow Festival is one of the important means to show the regional characteristics of the host city.Taking this opportunity,the author first combs and summarizes the origin and content of the festival,and analyzes its origin and development one by one.After that,the field research on the festival content and existing cultural and creative products shows that there are two main problems in the products on the market.One is that the festival features of ice and Snow Festival are not obvious,and the other is that the expression of regional culture is not sufficient.In this regard,this paper puts forward and analyzes the conditions of festival tourism cultural and creative products,and summarizes the local regional cultural content,so as to provide materials for the design of cultural and creative products.Through the selection,sorting and refining of the dominant and recessive characteristic elements of the elements involved in the festival,the visual elements such as color,texture,form and function and the indirect image elements such as artistry and cultural connotation are obtained.They are applied to the design of cultural and creative products,and the design scheme with the theme of nature,language,ethnicity,architecture and other resources is put forward and put into practice,Finally,it is presented in the form of material object.The purpose is to convey regional cultural information through cultural and creative products and strengthen their Festival cultural characteristics.This topic ends with a variety of cultural and creative product design,including a variety of regional cultures summarized in the front.With the help of cultural and creative products,Harbin International Ice and Snow Festival is spread,and the festival culture and local regional culture are promoted.