Cultural Creative Product Design With Multiplicity Concept

The title of this project is "Cultural Creative Product Design with Multimodal Metaphor Concept--Take Chahaer Folklore Museum as an example".The purpose of this project is to summarize the design method of cultural creative product with Multimodal Metaphor Concept by investigating the common points of the construction methods between Multimodal Metaphor and Cultural Creative Product Design,and to develop and produce culture for Chahaer Folklore Museum.Design practice of creative products.The first part is the exhibition of cultural creation product design works of Chahaer Folklore Museum.Firstly.The second part mainly includes four aspects:First,the design needs report:the design theme of this design is the cultural and creative products of Chahaer Folklore Museum.Firstly,the purpose,significance,content and research methods of this research are elaborated;secondly,according to the policy background and market demand,the realistic basis of the topic is found;through the survey of visitor needs in the form of questionnaires,the main purpose is to use.The gender,age,purchasing power and preference types of purchasing creative products are analyzed and summarized.Next,the author chooses the leading cultural and creative industries in recent years,carries out case analysis,finds out the common points of cultural and creative product design and summarizes them.Then,he summarizes and collates the design demand report,which paves the way for the establishment of user model in the design practice.The second part is the literature survey report:the design method of this design is to use the concept of Multimodal metaphor in cultural creative product design.Starting from the theory of Multimodal metaphor,the concepts and characteristics of Multimodal,metaphor,single-modal metaphor and Multimodal metaphor are discussed respectively.The application of Multimodal metaphor in the design field and the feasibility of Multimodal metaphor theory in product morphology and semantics analysis are also discussed.In order to conduct theoretical research on the scope of research,through sorting out and summarizing relevant papers,periodicals,books and other documents,the application of multi-modal metaphor concept in product design is obtained.The cultural connotation and characteristics of Cahaer Folklore Museum are collected and summarized to provide relevant theoretical support for the design practice.Thirdly,the design process report:Firstly,through the results of the demand survey report above,the user needs are determined and the user model is established to summarize and summarize the consumer' s emotional demands,product style bias and the existing research on cultural and creative products,so as to determine the design orientation of this product design;secondly,the theoretical basis is established based on the theoretical research results in the literature survey report.According to this,a model of cultural creative product design based on multi-modal metaphor concept is established,which establishes the basic theoretical system used in this design.In the design stage,the product is designed and expressed through material,color,pattern,language and so on.Finally,several cultural and creative products with Chahar folklore characteristics are presented.This design mainly aims at the market demand of literary creation products of Chahar Folklore Museum.Guided by the application of multi-modal metaphor concept in product design process,it evaluates comprehensively from four aspects:design concept,design creative ability,market integration degree and social benefits of design works.The emphasis is on "cultural and creative product design with multi-modal metaphor concept-Taking Chahar Folklore Museum as an example,this paper evaluates the construction and application of cultural creative product design method with multi-modal metaphor concept,as well as the innovation and practice of the final design of output.