| As a pillar industry in China,the construction industry has developed rapidly in recent years and has played a positive role in the overall development of China’s economy.However,due to the fact that China’s economic growth rate has changed from high-speed growth to medium to high speed growth,and relevant national policies have been introduced in succession.The internal and external environment of construction enterprises has undergone unprecedented changes.Especially for small and medium-sized construction enterprises,in the fierce market competition environment,it is necessary to strengthen strategic design,carry out deeper changes and strategic planning,and scientifically formulate a set of development strategies suitable for the enterprise’s own development,in order to compete fiercely in the industry.maintain its advantages and continue to grow and develop.Since its establishment in 2012,ZJ Construction Group has made certain achievements in the construction industry after more than 10 years of development.The business scope is concentrated in the general contracting field of municipal and housing construction.In recent years,with the rapid change of international and domestic construction industry forms,ZJ Construction Group has encountered a series of problems such as business limitations,market expansion difficulties,and profit margins being squeezed in the process of large-scale and normalization development.Since its establishment in 2012,ZJ Construction Group has achieved initial results in the construction industry after more than 10 years of development.The business scope is concentrated in the field of municipal and housing construction general contracting.In recent years,with the rapid changes in the form of international and domestic construction industry,ZJ Construction Group encountered a series of problems such as business limitations,unsmooth market expansion,and squeezed profit margins in the process of developing to large-scale and normalized development.It takes ZJ Construction Group as the research object in this paper,relies on the relevant theories and models of strategic management,analyzes the external environment and internal environment of the company,and formulates a scientific and feasible strategic plan for the future development of ZJ Construction Group on this basis.Firstly,analyze the internal environment of ZJ Construction Group’s main business and operating resources,and identify the advantages and disadvantages of ZJ Construction Group.Secondly,the analysis of the political,economic,social and technological environment of the enterprise was carried out by using PEST analysis,and the industry environment of suppliers,buyers,competitors in the same industry,etc.was analyzed by using the analysis of Porter’s five forces model.Thirdly,on the basis of analyzing the internal and external environment of ZJ Construction Group,using SWOT analysis tools,The company’s own advantages and disadvantages,opportunities and threats are analyzed,the company’s strategic goals are clarified,and the core integrated enterprise development strategy of ZJ Construction Group is formulated.The five aspects of control and safety and environmental protection management put forward safeguard measures to provide strategic ideas for the future development of ZJ Construction Group,which has certain practical significance and guiding role. |
