Development Strategy Study Of WM Company

China’s extensive economic development model has triggered a series of environmental problems,including the production of urban and living rubbish due to the construction of high-rise buildings and roads and bridges and other people’s livelihoods,resulting in waste of resources and unbalanced ecological environment.Moreover,due to the country’s supply-side reforms and the coal and steel industry’s capacity-reducing policies,the market demand for traditional product industries has been reduced,and a market forcing mechanism has been formed,forcing the growth of enterprises to slow down.Under this market background,WM companies,which focus on environmental protection equipment production,face more opportunities and challenges.They should clarify the company’s market positioning and development strategy and actively respond to the challenges that follow。Based on the analysis of the development status and prospects of the environmental protection equipment manufacturing industry and the status quo of the WM company,this paper reveals the external opportunities and threats faced by the WM company,as well as its own advantages and disadvantages,through PEST analysis,competitive structure analysis,and SWOT analysis;From the perspective of grasping the key drivers of the industry,we seek the best match between external opportunities and internal capabilities,and finally formulate a development strategy that is suitable for WM,that is,products formed by enterprise screening and sorting technology are core competitiveness,and the focus is from single equipment.The transformation of complete sets of equipment has changed from the traditional industries to the three major areas of “industrial upgrading,infrastructure construction,people’s livelihood,and circular economy”.This article takes WM company as the object of empirical research,adopts qualitative and quantitative methods,and formulates the development strategy for WM,which has theoretical and practical significance.For the new situation,the development of the same type of environmental protection companies has certain reference value.