Research On The Development Strategy Of Xin Qiqing Group Construction Co.,Ltd

The construction industry is an important economic pillar of our country.In recent years,this industry is undergoing transformation and upgrading from high-speed development to high-quality development.This period is also an important node of China’s supply-side structural reform.But through the ages,this industry mainly relies on a large amount of investment in capital and resources to promote its development and progress.The construction industry has low labor efficiency,large energy consumption,low level of science and innovation,rough production mode and a series of problems are particularly significant.In addition,the development and application of construction robots and the Internet in the construction industry have not kept up with the development of the ages,and the industry and the advanced information technology,manufacturing technology,energy conservation and emission reduction technologies are not enough to meet the level of industry informatization and industrialization level.Besides,in the extraordinary period when various industries are suffering from the COVID-19 epidemic,the rugged business development form has long been abandoned by the times,and more and more disadvantages also frequently appear in the traditional construction methods.Therefore,enterprises in the construction industry are in urgent need of transformation and upgrading through internal and external integration,so as to seek long-term survival and sustainable development.Xin Qiqing Group Construction Co.,Ltd.is a wholly-owned subsidiary of Xin Qiqing Group Company.After years of development,it has built a sector enterprise integrating technology research and development,survey and design,project contracting,real estate development and equipment manufacturing.In recent years,Xin Qiqing Group Construction Co.,Ltd.has a series of problems,such as unreasonable talent structure,low asset quality,poor market competitiveness and independent innovation ability,and weak management foundation.Enterprises need from their own perspective,through the analysis of construction macro environment and industry internal analysis,and study the enterprise own resources ability,standing at a certain height,for the enterprise upgrade development choose appropriate development strategy and formulate specific plan to implement and guarantee,from a long-term perspective,improve the company’s core competitiveness,make the enterprise in the increasingly brutal competitive environment for relatively stable development.This article is divided into four parts to discusses the Development Strategy of Xin Qiqing Group Construction Co.,Ltd:First of all,introduce the research background and significance of this paper,summarize the research methods and content of this paper,describe the relevant theoretical basis of this paper and review the reading literature.Secondly,elaborate on the current situation of the construction industry as a whole and the current development situation of Xin Qiqing Group Construction Co.,Ltd.,reveal the problems existing in the current development of the company,and analyze the causes of the company’s development problems based on the current situation of the industry and foreign development experience.Thirdly,use PEST analysis tools to analyze the political environment,economic environment,social environment and technical environment and summarize the current external environment;then use the Porter five force model to analyze the internal environment of the actual situation;and use SWOT analysis to analyze,which lays a foundation for the selection of the development strategy below.Finally,According to the above analysis,formulate the development strategic objectives of Xin Qing Group Construction Co.,Ltd.from the perspective of business philosophy,talent development and strengthening market development,put forward the strategic idea of combining SO(growth strategy)with ST(diversification strategy).That is,the company should make use of the unique resource advantages of the central enterprises and the group company,grasp the national development policy,and deeply cultivate the construction field;Make use of the group’s "14th Five-Year" strategic planning and positioning to continuously optimize the industrial layout and structure,to prepare for entering the external market and realizing sustainable development;At the same time,we should grasp the policy direction,enhance the ability of scientific research and innovation,take industrial projects as the core,housing construction engineering,municipal engineering,environmental protection engineering as the key breakthrough,implement diversified market development,and actively explore the diversification of business areas.Finally,the specific strategy implementation and the safeguard measures in the implementation process are analyzed.