Research On The Development Strategy Of Hebei M Building Materials Technology Co., Ltd

The concept of green development in the 13th Five-Year Plan has become one of the five development concepts,which will be implemented in the future,and President Xi Jinping has put forward the idea of supply-side reform.The Glass industry as a high energy consumption,high emissions of production enterprises,is facing serious challenges in the future development.It is important for glass SME to formulate reasonable strategies to survive and develop in the severe internal and external environment.Hebei M building materials technology co.,LTD.is a company with nearly 10 years of development history,the main business for the glass deep processing of small and medium-sized enterprises,after nearly 10 years of development,in 2016 successfully obtained three board listing qualifications,obtained the high-speed growth period in the development of enterprises,while in the past two years showed signs of developing power shortage,how to help enterprises to develop to the next level,the need to formulate suitable development strategy.Taking Hebei M Building Materials Technology Co.,LTD as the research object,this paper analyzes the internal and external environment of the company by case study method,executive interview method,enterprise strategy theory and research method,and proposes the development strategy suitable for Hebei M Building Materials Technology Co.,LTD to promote the sustainable development of the company.Through research,it is found that with the rapid development of Hebei M Building Materials Technology Co.,Ltd.brought by the listing of the third Board,the local government has also given sufficient preferential policies to the enterprise.However,in the context of rapid changes in the macro environment and increased competition in the industry,enterprises are faced with the impact of the epidemic and the pressure of supply-side reform.In the enterprise internal facing human resources cost,production cost rise,corporate governance risk,technology research and development investment is insufficient,financial costs too high,single product structure risks.The development of enterprises has entered a bottleneck period,how to get rid of the shackles,jump out of the barriers,the establishment of appropriate development strategy is imminent.This paper hopes to promote the development of Hebei M Building Materials Technology Co.,Ltd.to a new level through the reconstruction of the development strategy.