Research On The Backward Integration Strategy Of H Garden Company

With the rapid development of domestic economy,the rapid increase of city infrastructure construction,residents for tourism and national scenic area,leisure industry demand,landscaping industry to accelerate the pace of urbanization in the country,there is a broad space for development.In this context,the landscape industry has gradually become a new industry with broad prospects.In the current market,more and more enterprises to join the garden industry,and soon reached the saturation of the market,so the competition is particularly fierce garden company.At the same time,some of the strength of the construction company or the decoration company also added to the landscape industry competition,further narrowing the existing landscape,living space,or even part of the large garden company also feel the hitherto unknown pressure.In this paper,the H garden company,is an advanced unit in Jiangsu Province garden industry,and by the end of 2010 passed the quality、environment、occupation health and safety management system certification of the three.Has a strong competitive advantage in the province.However,with the increasing competition in the market and the development of the trans regional business,enterprises must develop a reasonable overall development strategy,give full play to the advantages of enterprises to meet the needs of the market.This article uses PEST model to analyze the external macro environment of H company is analyzed in detail,and then through the Potter five forces model to analyze the competitive environment,combined with their own advantages and disadvantages,develop the overall development strategy of the enterprise by using the SWOT model,is proposed based on self built nursery,and realize the integration of suppliers seedlings backward integration strategy.