| In recent years,China’s automobile industry has been in a state of rapid development,and has a strong driving role.China’s automobile sales volume has increased from 2.08 million in 2000 to 29.11 million in 2020,becoming the world’s largest automobile consumer.At the present stage the development of China’s automobile industry is faster and faster,and the R&D technology and ability have been greatly improved,which greatly improves the quality of automobiles and the types and types of automobiles are also increasing rapidly.These progress and development have a promoting effect on the social and national economic development.What kind of development strategy should domestic automobile brands take to cope with increasingly fierce market competition is particularly important.Under the background of the new era,the current situation of JL Automobile Group’s development strategy nad its internal and external environment affect the overall development of the company and the promotion of its core competitiveness.Therefore,in order to make clear the strategic development direction,implementation of strategic planning and competitive advantage of JL automobile group,it is extremely urgent to make a correct choice of JL Automobile Group’s development strategy.Taking JL automobile group company as an example,based on the analysis of strategic management theory and strategic management method,this paper analyzes the external environment of the company with the help of PEST analysis method.Then,through on-the-spot investigation and visiting the relevant personnel of the company,it analyzes the internal resources and capabilities of the company and the development process of the company’s strategy,and further from the positioning,brand,marketing,marketing,etc In terms of culture and talent strategy,this paper studies the development status of its existing strategy.Based on the research of the current situation,SWOT analysis method is used to integrate the company’s current resources,and so,wo,St,WT strategies are formulated.Combined with the advantages of each strategic combination and the actual development of the company,the appropriate so development strategy is selected and evaluated.Finally,the paper puts forward safeguard measures for the smooth implementation of so development strategy,mainly including:enhancing the brand influence and improving the internal environment;Pay attention to technological innovation and create a good external environment;Optimize the use of resources,enhance the competitiveness of the group;Explore the operation mechanism to enhance the ability to resist risks;Training industry talents,improve the strategic system.This study has a certain guiding role for the future strategic development of JL automobile group,and provides a certain reference for other similar automobile companies. |
