Research On The Development Strategy Of HS Group

As an important industry in the real manufacturing industry,automobile industry has developed for more than one hundred years,symbolizing the level of the whole manufacturing industry and the maturity of the industrial chain of a country.At the same time,it also provides irreplaceable support for the whole human society and economic development,and has a very strong industrial driving effect and ripple effect.The 21 st century,the rapid growth of the world automobile production,in 2017,the year the overall light-vehicle production is more than 90 million vehicles around the world,arrange the world’s first nine consecutive annual sales volume.HS group as one of China’s automobile powertrain equipment industry leader,has the abundant technology,talent and resources such as the foundation,automotive powertrain research and development of equipment manufacturing technology ability increased in recent years,quality steadily improve products constantly enrich diversification at the same time,relative ahead of the other domestic competitors,industry but with the increasingly fierce competition in the industry in recent years,the development strategy of the HS group also in unceasingly along with the market adjustment.On the basis of strategic management theory and enterprise development strategy theory,through a large number of enterprise strategy and automotive powertrain equipment industry related literature reading,the detailed investigation of HS group,the enterprise development strategy of HS group analysis and research.The SWOT analysis model highlights the opportunities and threats HS group faces from the market in the development process,as well as the disadvantages and advantages formed in the development process.On the basis of mastering the important driving factors related to the automotive powertrain equipment industry,the enterprise should achieve the organic combination of external opportunities and internal advantages,and clarify the strategic objectives and business positioning of HS group,so as to maximize the enterprise benefits.Finally,this paper discusses the safeguard measures of HS group strategy implementation,promote the joint strategic cooperation of external groups to ensure the effective implementation of HS group strategy.