Research On Development Strategy Of ST Transportation Facilities Company

Enterprise development strategy is an important measure for the sustainable and healthy development of enterprises in the future.ST traffic facilities company is a large enterprise mainly processing traffic guardrail,in Shandong area has developed into a certain influence of traffic facilities enterprises.During these years,China’s economy has entered the new normal,and the developable market space of traffic guardrail industry has become more and more large,and its market potential has gradually been paid attention to by various enterprises in the industry.For ST transportation facilities company,how to find their own positioning in the rapid development of the tide,seize the current powerful opportunity to develop and grow,is the company leadership must face and research the core topic.Taking ST transportation company for the specific research object,using the research methods and tools of management such as investigation and analysis of ST traffic facilities of the company’s strategic environment analysis,it is concluded that the company development strategy development strategy is not clear,lack of market channel development and management,market channels salesman problems such as management and incentive.Combining the internal and external environment and SWOT matrix analysis,it is concluded that ST transportation facilities company should implement the integrated growth strategy from the company level;On the business level,we should pay attention to the differentiation strategy;At the functional level,strategies are formulated mainly from the four functions of human resources,marketing,customer service and production and operation.On this basis,the ST transportation company must strengthen the organization construction,improve financial funds safeguard,strengthen quality control,improve the level of marketing,improve the enterprise management innovation measures such as kinetic energy and effective to solve the strategic issues facing the company,thus effectively adjust the company’s development strategy,provide new momentum for sustained and healthy development of the company.