Research On The Development Strategy Of Z Shipbuilding Group W Shipbuilding Co.,Ltd

The shipping industry is a strategic pillar industry of the country and an important support for realizing the modernization of national defense and accelerating the building of a strong maritime country.W Shipbuilding Co.,Ltd.is the most powerful modern shipbuilding enterprise in China.Under the guidance of Z shipbuilding group,after more than 20 years of development in marine engineering,shipbuilding and supporting industries,the core competitiveness of the enterprise has been continuously strengthened,gradually grow into the first modern shipbuilding plant in China.Under the current situation of international game,it is extremely difficult for enterprises to keep track of the development trend of the market all the time.In addition,with the continuous changes of domestic and foreign policies brought about by the new crown epidemic situation,shipping enterprises need to take stock of the situation and meet the challenges,develop effective strategies to support the healthy growth of enterprises.Therefore,as the first shipyard in China,W Shipbuilding Co.,Ltd.should also formulate the development strategy matching the actual situation of the enterprise,to adapt to the new development stage,the new development pattern,so that the enterprise can maintain the leading position under the new development concept.Through the methods of theoretical literature analysis,on-the-spot investigation,combination of theory and practice induction,taking the enterprise development strategy as the topic,taking the big data of the shipbuilding industry as the basis,combining the reality of Z shipbuilding group W Shipbuilding Co.,Ltd.,by analyzing the current situation of enterprises and finding out the opportunities and challenges in the development of enterprises,through the use of PEST model,porter’s five forces model from the macro-environment,including political,economic,social and technical analysis of existing industry opportunities and challenges,through potential entrants,alternatives,suppliers,customers and competitors of existing factors,synthesize the former important degree analysis to find out the key factor which affects the enterprise development.At the same time,based on the analysis of the internal and external environment and using SWOT as a tool,the advantages,disadvantages,opportunities and threats of Z shipbuilding group W Shipbuilding Co.,Ltd.are analyzed,and the development strategy selection principle is taken as the carrier,this paper points out the mission,the guiding ideology and the goal of the development strategy selection,determines the choice of the development strategy,clarifies the implementation path and the scheme of the development strategy,and advances some corresponding safeguard measures for the development strategy.It is found that: first,W Shipbuilding Co.,Ltd.of Z shipbuilding group should,according to its own conditions,seize the opportunity,promote its strong points and avoid its weak points,integrate its resources,form competitive advantages,formulate development strategies suitable for the healthy growth of enterprises,and persist in being strong and fine,drive through innovation,continue to pilot the ship market,to ensure the strong position of traditional brands.Second,it is necessary to provide safeguard measures from the five aspects of Enterprise Organization system,talent development,technological innovation,cost reduction and efficiency increase,and cultural support,to ensure the effective implementation of the formulation of strategies,to achieve high-quality development in shipbuilding,and to promote cruise ship leadership,a new mode of business for the comprehensive development of civilian ship and marine industry.At the same time,I hope the research of this paper can provide some reference for the shipping industry and local government.