| With the rapid development of our country’s auto industry,it has also led to the rapid growth of the auto parts industry.The implementation of "Made in China2025" puts forward higher and newer technical requirements for the auto parts industry.Our country’s auto parts industry is facing severe tests at the moment,and the COVID-19 has brought unprecedented impact to our country’s economy and society.Downward pressure on our country’s economy is increasing,the competitive environment is becoming more complex,and the intensity of competition is becoming more intense.Therefore,in the context of the coexistence of opportunities and challenges,this article discusses how Shulan General Machinery Co.,Ltd.should use the opportunities of the external environment and the advantages of the internal environment to formulate company development strategies to ensure the company’s healthy and sustainable development.Starting from the development history of Shulan General Machinery Co.,Ltd.,this article analyzes the company’s development status and found that the company currently has problems such as lack of high-quality talents,lack of core competitiveness in its products and low market share.Based on the analysis of the causes of the problems,the company’s operating environment was further analyzed.In terms of economic environment,my country’s annual production and sales of commercial vehicles remain at the level of more than 4 million,and the corresponding market demand for front and lower protective beams is huge.In terms of social environment,the current trend of light-weight and economical automobile production in my country has also led to a gradual decline in automobile prices.For increasingly popular automotive products,the demand will definitely increase significantly within a certain period of time.In terms of political environment,the continuous promulgation of policies on the auto parts industry has gradually led the industry to standardization and maturity.The determination of technical specifications and quality specifications for some auto parts products has also promoted the progress of high-quality and high-level parts.In terms of technical environment,with the development of "Industrial Internet+" technology,the original traditional products and R&D production models will be changed.Internally,General Machinery Co.,Ltd.not only has the advantages of strong technical research and development capabilities and an effective after-sales service system,but also has disadvantages such as high management costs and low personnel quality.Through analysis,combined with the company’s active efforts to achieve the company’s strategic goals of becoming bigger and stronger,increasing market share,and creating its own brand,Shulan General Machinery Co.,Ltd.should use its own advantages and take advantage of external opportunities to formulate a growth strategy.Propose corresponding strategic measures from the establishment and promotion of independent brands,product value chain upgrades,clarification of target markets and operations,and improve the marketing system,so as to enhance the company’s comprehensive strength,stand out in market competition,meet consumer needs,and promote the company’s development and growth.Finally,ensure the smooth implementation of the strategy through organizational structure guarantee,human resource guarantee,financial management guarantee,technology and quality guarantee,and form a complete development strategy implementation system for the enterprise. |
