Study On The Development Strategy Of 22 MCC Road And Bridge Company

With the accession to the WTO,China’s rapid economic development.China’s gross domestic product(GDP)in 2019,99.0865 trillion yuan,an increase of 6.1% over the previous year.2019 national construction industry output value of 24.8446 trillion yuan,up 5.7% from a year earlier,accounting for 25% of the gross domestic product(GDP).Construction industry as the pillar industry of national economy in our country,in order to promote economic growth and social development has played a very important role.Although our country economy gets better,but economic growth is slowing,the construction industry is bound to be affected by a certain,results in severe market competition.So our country construction enterprise should take the initiative to adapt to the construction market competitive environment,strengthen the strategic management,formulate a long-term plan,only in this way can improve construction enterprise market competitiveness and gain a foothold in the construction market.This paper by consulting relevant literature,the understanding of strategic development research situation at home and abroad,to lay a theoretical foundation for research.Second,using PEST analysis method,five models of 22 smelting luqiao company’s macro environment,industry competition environment analysis,find out the external opportunities and threats;Combined with their own resources and capabilities,is clear about its own advantages and disadvantages;Through the SWOT matrix model to determine the most suitable for 22 smelting luqiao company development strategy,clear the company development direction,determine the company’s strategic positioning,target and total strategy.Finally,22 smelting luqiao company development strategy of security measures are put forward,ensure the smooth implementation of company strategy.Through research,this paper puts forward 22 smelting luqiao company strategic development of new ideas,to formulate the development strategy of the next five years for the company,and establish the development strategy to ensure implementation of the strategic security system,strengthen the key competitiveness of enterprise.