| At present,the application of emerging technologies and models such as BIM technology,green buildings,the Internet,cloud computing,prefabricated construction,and whole-process engineering consulting has promoted the upgrading and innovation of the architectural design industry and cultivated new profit growth points.It brings more development opportunities to the development of the architectural design industry,and at the same time intensifies the market segmentation of the industry,changes the competitive landscape,and brings many challenges.At this time,for Huayang Construction Engineering Design Co.,Ltd.(hereinafter referred to as: Huayang Company),since its completion of the shareholding system transformation,facing the ever-changing internal and external environment,the company has encountered new opportunities and challenges.The existing problems have gradually become prominent.This shows how Huayang can combine the powerful conditions of the external environment and coordinate and integrate with itself to build the company’s core competitive advantages,clarify the strategic development direction,build a strategic system,optimize strategic functions,and look at it from the perspective of corporate strategy The question is of great significance.This article takes Huayang Company as the research object,adopts the literature research method,case research method,and investigation research method to conduct the strategic management research of the enterprise.Starting from the three stages of strategy formulation,strategy selection,strategy implementation and control,Huayang researched and proposed a strategic system suitable for its development environment.First,it clarified the company’s development direction and strategic positioning.Guided by the mission of "Aggregating Industries,Promoting Development",and centering on "first-class products,first-class technology,first-class management,first-class employees",to build a strategic vision of "becoming Fujian’s first-class and nationally advanced comprehensive service enterprise for architectural design and engineering".Focus on customer needs,provide customers with competitive architectural design,and continue to create value for customers.Second,implementing a differentiated and diversified development strategy.Through differentiated products,differentiated services,differentiated customers,etc.,quickly occupy the market and achieve corporate development goals.At the same time,relying on the company’s existing brand advantages and core competitiveness,vigorously develop diversified services related to architectural design and cultivate new development momentum.Third,establishing a guarantee system for the implementation of the company’s strategy.It is proposed to establish a company strategy implementation system by improving the organizational structure and revising department responsibilities,and by building a company management and control system and establishing a BSC monitoring system to ensure effective control of the strategy implementation process. |
