The Evolution Of Communication Elements Of Nimu Tibetan Paper Culture From The Perspective Of New Media

New media is a form of media that applies digital technology for information dissemination,communication and interaction.With the continuous development and application of technology,the form and content of new media are constantly changing and enriching.At the same time,new media has also brought great impact and changes to traditional media,so that they are constantly transforming and innovating to meet the challenges and opportunities of the new media era.The Nimu Tibetan paper culture in the perspective of new media is more or less influenced by the technology derived from the background of new media and has the characteristics of new media,and the Nimu Tibetan paper culture will also cause the transmutation of communication elements in its communication process because of the development of new media technology.This paper selects the intangible cultural heritage of Tibetan paper in Nimu as the research object,and uses the research methods of documentary analysis,comparative analysis and field research to explore the transmutation of five communication elements of Tibetan paper culture in Nimu under the perspective of new media based on the theory of communication.The government and professional media can provide a better communication platform and resources for Nimu Tibetan paper culture through orderly guidance and professional communication methods,while the inheritors and self-media communicators can deliver it to a wider audience through personalized communication methods and more grounded content.Second,the content of communication shifts from professional information of government communication agencies to the transmutation of PGC,UGC and MGC.The personal experience and innovation ability of inheritors can provide new ideas and inspiration for PGC content,while user-generated UGC can expand the depth and breadth of NRM cultural inheritance.In addition,AI MGC can also participate in the production and distribution of ICH content,and the combination of culture and technology can create intelligent digital services for ICH.The emergence of new media such as short-form video platforms and live streaming has brought new ways of existence for the dissemination of NRM culture.Fourth,the transmission method from family workshop to exhibition and production transmission,the traditional family workshop transmission method of Nimu Tibetan paper is no longer suitable for modern society’s communication needs.Therefore,the exhibition type and production type of communication gradually become the mainstream,realizing the practice of Nimu Tibetan paper from culture to cultural commodities.In the era of new media,the integration of Nimu-Tibet paper non-heritage culture and media technology will become the trend of the whole era,accelerating the digitalization process of Nimu-Tibet paper and promoting the industrialization process of Nimu-Tibet paper.The purpose of this paper is to explore the changes in the five communication elements of Nimu-Tibetan paper culture: communication subject,communication content,communication form,communication mode and communication space under the perspective of new media,and the new media technology reshapes the non-heritage culture and brings new opportunities and possibilities to the non-heritage communication.Based on the previous studies,we deepen the research on the dissemination of Tibetan non-heritage culture,provide reference for the digital transformation of Tibetan non-heritage culture dissemination in the new media era,and aim to provide certain reference and inspiration for the inheritance and development of Tibetan non-heritage culture in Tibet.