Comprehensive Design And Dissemination Of National Intangible Cultural Heritage Liangping Bamboo Curtain

Intangible cultural heritage plays a pivotal role in our country.According to their actual conditions,people have created various forms and types of intangible cultural heritage.These simple and vivid intangible cultural heritage is a valuable asset with a long history of the Chinese people,and it is worth cherishing and inheriting.Intangible cultural heritage has diversity and can meet various spiritual needs of people.With the development and changes of the times,many intangible cultural heritages are on the verge of extinction,especially in remote and underdeveloped areas,where they are "kept in purdahs.".If it cannot be sorted out,studied,and protected in a timely manner,these precious intangible cultural heritage will disappear as the years go by and when the old artists leave.Through the comprehensive design of intangible cultural heritage,it is possible to achieve the transmission of a national culture from generation to generation.On this basis,new media forms will provide the public with more opportunities to understand intangible cultural heritage.This article takes Liangping Bamboo Curtain,a national intangible cultural heritage,as an example.Firstly,it conducts a research on its visual design and combines it with relevant professional knowledge.On this basis,it dredges and collates relevant historical documents,analyzes the cultural development context,characteristics,design value,and design status of Liangping Bamboo Curtain,and then explores the design of Liangping Bamboo Curtain to determine its design positioning and design principles,From this,Liang Ping’s comprehensive visual design practice of bamboo curtains is launched,including documentary design,poster design,and the development of related cultural derivatives.The documentary film "Liangping Bamboo Curtain",a graduation work,takes the traditional technique of Liangping bamboo curtain as the main story,and the narrators’ narration of the bamboo curtain.It presents the complete production process and historical value,national spirit,ornamental value,regional culture,and other aspects of Liangping bamboo curtain,restoring the authenticity of the production process of Liangping bamboo curtain,displaying the technological process and artistic beauty of Liangping bamboo curtain,and arousing public interest in intangible cultural heritage,Increase the understanding of Liangping bamboo curtain,let the national intangible heritage Liangping bamboo curtain "live",and inherit Liangping bamboo curtain in a living manner.The series of poster designs are divided into bamboo curtain posters and documentary posters,seeking their feasibility and plasticity,striving to break tradition and make the posters more local and ethnic.Designing Liangping bamboo curtain cultural derivatives can bring intangible cultural heritage culture into people’s daily lives,integrate their creativity and ideas into the cultural and creative market,and bring excellent traditional art back to daily life and into people’s sight.The author takes Liangping Bamboo Curtain as the research object,explores the new media communication mode of Liangping Bamboo Curtain from the perspective of new media communication,and studies the cultural expression ways and methods of Liangping Bamboo Curtain under new media.Using the knowledge of art design,communication science,psychology,and other disciplines,and combining the necessity of new media communication,the author formulates multi-dimensional publicity and communication design strategies to expand the recognition of Liangping Bamboo Curtain,a national intangible heritage under new media,Highlight its regional characteristics and enhance its reputation,popularity,trust,and stickiness.