Research On The Contemporary Communication Of Luzhou Fenshui Oil Paper Umbrella From The Perspective Of Intangible Cultural Heritage

The intangible cultural heritage of our country,like a galaxy,is the crystallization of the wisdom of the Chinese nation,containing unique spiritual values and cultural awareness.In today's society,with the continuous advancement of the globalization process,my country's cultural and ecological environment has undergone earth-shaking changes.Intangible cultural heritage is being hit more and more,facing difficulties such as the loss of resources and lack of inheritors.In recent years,the Chinese government has attached great importance to the protection of intangible cultural heritage and has adopted a series of protection measures to revitalize it.However,the current development of intangible cultural heritage is still not optimistic.As the inheritance of national culture and spirit,intangible cultural heritage is an inevitable requirement for the continuation of the Chinese nation to protect and inherit it.Luzhou Fenshui oil paper umbrella,as a folk handicraft with Han characteristics,originated from the late Ming Dynasty and early Qing Dynasty.It was a tribute umbrella in the early Qing Dynasty.It was not until the middle and late Qing Dynasty that Luzhou Fenshui oil paper umbrella gradually moved from the court to the folk and entered the daily life of Chinese people.Today,after more than 400 years of inheritance and development,Fenshui oil paper umbrella has formed its unique artistic characteristics.In 2008,Luzhou City successfully declared the "manufacturing technology of Fenshui oil paper umbrella" as a "national intangible cultural heritage",and its traditional skills and historical and cultural values were recognized.Under such a background,this paper takes Luzhou Fenshui oil paper umbrella as the research object,and tries to explore and study the communication status quo of Fenshui oil paper umbrella from the perspective of communication science,explore the difficulties it faces in the process of communication,and put forward innovative communication strategies,so as to enrich the research content of Luzhou Fenshui oil paper umbrella and serve the dissemination of Chinese culture to the maximumextent.This paper is divided into five chapters:The first chapter describes the research background and significance of this paper,combs the domestic research status of intangible cultural heritage and Luzhou oil paper umbrella,points out the research methods used in this paper and clarifies the innovation of this paper.The second chapter mainly combs the related concepts and situations involved in the study of the intangible cultural heritage Luzhou Fenshui oil paper umbrella,and clarifies the context of this study.The third chapter,from the perspective of communication theory,analyzes the elements of the spread of Luzhou oil paper umbrella,including the main body,content,channel and effect of the spread,and discusses and studies the current situation of the spread of oil paper umbrella.The fourth chapter accords to the current situation of Luzhou oil paper umbrella,find out the difficulties in the process of transmission.In the fifth chapter,aiming at the dilemma of Luzhou oil paper umbrella in the process of communication,the paper puts forward the communication strategies with guiding significance.