Research On The Brand Image Design Of Mengdingshan Tea From The Perspective Of Regional Culture

In today’s era of rich material life,tea culture has become an important focus of people’s pursuit of spiritual life."The water in the Yangtze River,the tea on the top of Mengding Mountain",Mengding Mountain tea has always been praised by people.Mengding Mountain,a famous mountain area in Ya’an City,is the birthplace of the world tea culture.To inherit and carry forward the Ya’an Mengding Mountain tea culture,it is necessary to create a unique regional image of Mengding Mountain tea.Under the deposition of thousands of years of history and culture,Mengding Mountain has shown its unique regional and cultural advantages.As a local characteristic product,Mengding Mountain tea shows the cultural customs of the region of Mengding Mountain in Ya’an.The regional culture plays an important role in the design and promotion of Mengding Mountain tea brand.With the progress of the times and the development of society,the strong regional culture of Mengding Mountain in Ya’an has deeply affected people’s lifestyle,and the brand of Mengding Mountain Tea has shown a broad development space.This paper takes the Mengding Camellia brand as the object of design research,explores the relationship between regional culture and tea brand image design,and clarifies the significance of regional culture characteristics to brand image design.Conduct market research and analysis on the current situation of Mengding Mountain Tea brand,find out the regional cultural characteristics of Ya’an Mengding Mountain,refine the cultural design elements of Ya’an Mengding Mountain Tea,and carry out the brand image construction and design practice of Mengding Mountain Tea.Integrate the regional culture into the development of the Mengding Mountain Tea brand,do a good job in the inheritance and control of the Mengding Mountain Tea culture,and combine it with the modern aesthetic pursuit in depth,so that the Mengding Mountain Tea brand can attract the public in a new visual form,establish the brand image of the Mengding Mountain Tea,increase the brand value of the Mengding Mountain Tea,improve the social awareness of the Ya’an Mengding Mountain Tea,and then carry forward the excellent Ya’an Mengding Mountain Tea culture,To explore the development of Mengding camellia brand in the current era.