The "Tuoling" Wine Packaging Design

The development of science and technology has laid the material foundation of the times,the strengthening of international exchanges so that we have a higher degree of acceptance.With the continuous development of economy and society,more and more people come into contact with the goods,and all of them have a certain degree of aesthetic appreciation.n recent years the liquor industry downturn,drunk driving control of the national health advocacy and promotion and so on,so that the liquor sales plummeted,let Wine industry has been pushed into the development process of a new round.Coupled with the wine itself has certain benefits to the human body,the consumption of the product is more of a taste of life.To Chinese Wine in recent years as Shirupozhu rise.In addition to the wine itself,the appearance of the external packaging is bound to attract the focus of consumers,and even a good packaging can lead the development of the brand.In the current domestic market,packaging design pattern Wine is various,but the design level of design pattern is similar,uneven in quality;the brand is a huge difference.To some extent,it is related to the popularity of wine culture in China and the huge increase of domestic wine market in recent years.It is also the existence of this series of problems,so I have the idea of redesigning the wine packaging design.The “TUOLING” Wine this brand,I design products for“MENGTUOLING” series.Through the preliminary investigation and summary of the data,I design the overall positioning of the young people as the main market,Aimed at the existing domestic wine packaging design of a unique,with the wine wine packaging design.