Research On The Packaging Design Of Peanut Cake Based On The Regional Cultural Elements Of Shanhaiguan Customs

Regional culture refers to the unique culture with regional characteristics,such as social customs,cultural forms and historical relics,formed by people in a certain range after a long period of living and accumulation,which has an important influence on the whole region.The thesis takes the packaging of peanut cake,a specialty product of the Shanhaiguan region,as the object of study.Through an analysis of the current situation of cultural and creative development of tourism in ancient cities at home and abroad,and a systematic summary of the architectural culture and humanistic spirit of Shanhaiguan,the cultural elements of the Shanhaiguan region are refined into cultural symbols that can be applied to the packaging of peanut cake products.By consulting a large number of books and literature on the architectural style of Shanhaiguan and the culture of the Great Wall,and analysing the concepts of the architectural style of the ancient city and the culture of the Great Wall,as well as systematically analysing the peanut cake packaging design elements of the Shanhaiguan region from three aspects:the natural environment,social development and history and culture,it is found that the packaging design of peanut cake in the Shanhaiguan region is still in a relatively primitive state and has not developed a modern There are problems with the design style,insufficient or inaccurate expression of visual elements of regional culture,the lack of brand image and innovation of design concepts.This paper explores the application of peanut cake in the Shanhaiguan area as an example of food packaging design,and creates a new regional brand "Origin-Impression",based on the concept theory proposed above.Based on the principles and directions of peanut cake product packaging design in the Shanhaiguan region,the graphic elements are deconstructed and transformed through hand-drawing,and presented in the"Origin-Impression" peanut cake product packaging design in the Shanhaiguan region in a living form.The product packaging design of the "Origin-Impression" peanut cake in the Shanhaiguan area is presented in practice.Based on the local tourism market demand in the Shanhaiguan area,the main points and principles of the research are applied to the packaging design of the "Origin-Impression" peanut cake.The design aims to combine historical culture with modern packaging design concepts,and to add value to local specialties while passing on the culture of the ancient city.