Hunan Xining Grape Juice Drinks Packaging Design Based On Regional And Cultural Characteristics

The "Xining Grape Juice" packaging design is based on the Shaoyang poverty alleviation spot in Hunan Province and is designed to promote and promote the cultural brand of Xining grape juice.The purpose of the design is to integrate the packaging design into the regional culture and to better publicize and promote it to promote accurate poverty alleviation.This article is based on modern packaging design and illustration design theory.It uses case analysis and field research methods to analyze the concept,characteristics and value of regional culture,as well as the concept of packaging design and regional product packaging design,and to apply regional culture to packaging design.The influencing factors were summed up,and the current situation and existing problems of regional cultural packaging were analyzed on the basis of market research.A detailed study was conducted on the Xining grape juice packaging design strategy under the regional cultural characteristics,and the regional cultural packaging was summarized.The design method.