Research On Regional Culture Communication Of City Image Propaganda Film In Hubei Province

Since the economic globalization,the world economy has been integrated and China’s cities are developing with each passing day.The scale of urbanization has been significantly improved,the comprehensive strength has also been continuously enhanced,and the urban competition has entered the "white-hot" stage.Since the birth of the first city image film in Weihai,from 1999 till now,the city image film has mushroomed,and the city is more and more focusing on creating the city image,as almost "one city",or even "more than one city",which better shows what the city is really like.Therefore,at present,the city image publicity film has become an important force to promote the urban communication,discussing the city image publicity film from the perspective of regional culture communication,which not only helps to discuss the role of regional culture in the city image publicity film,but also contributes to the creative development and communication of the city.Hubei province has a vast territory and diverse cultures,including Jingchu culture,Bashu culture,Yangtze River culture and Red culture.However,the existing propaganda films present the same content and shooting methods,meanwhile lacking creative features and highlighting urban cultural deposits.This paper draws lessons from the relevant theories of urban communication,takes text analysis as the main research method and 108 urban propaganda films of 13prefecture-level administrative regions of Hubei Province as samples,and analyzes the presentation and communication of regional culture in urban image propaganda films from three aspects of creation techniques,communication symbols and communication characteristics.This paper explores the main problems existing in the regional cultural communication of the city image propaganda film in Hubei Province,and explores its development approaches in the present and future.This paper firstly combs the concepts related to the city image publicity film and regional culture,then analyzes the presentation forms and communication characteristics of regional culture in the publicity film by taking the city image publicity film of Hubei Province as an example,and analyzes the defects in the communication of regional culture.The author found that the image of the city of Hubei province promotion mostly tend to be 5-10 minutes long,and in the majority with tourism promotion propaganda,the spread of the main appeal is to build tourism brand,to attract tourists,so as to promote the development of tourism industry.There are single content homogeneity,vagueness,regional culture,in the production and dissemination of average concepts backward,etc.On how to improve the image of the city of Hubei province in the communication effect of regional culture,need deepening regional culture form,reduction of urban culture of natural landscape,open multiple propaganda way,etc.,and through the city image promotion speak good "story of Hubei province","spirit" of Hubei province,to promote "regional culture" of Hubei province,So that the city image of Hubei can be effectively and orderly transformed into a powerful driving force for economic development.