The Derivative Development Of City Museum Under The View Of Regional Culture

With the rise of the cultural and creative industries, the museum’s function is changing, and it has become a new trend of museum development to actively develop cultural derivatives. Located in the cradle of Wu culture, the museums in Suzhou have the unique and abundant cultural resources and undoubtedly, Suzhou must be one of the domestic leaders in terms of the number of museum. However, there are still many problems in the development of museums and cultural derivatives. Through field investigation of Suzhou twenty museums, the author summarizes several kinds of problems of museums and cultural derivatives. Except combined with the successful mode of domestic and foreign excellent museum in terms of cultural derivatives development, the author also learns some successful experience from different city museums in different areas, at last the author put forward the new mode of Suzhou City Museum of cultural development of derivatives, that is, the development mode of the museum product, the creative design of museum derivatives, brand-based road of derivatives, cooperative road of production-study-research and new marketing methods based on the symbiosis theory.This article is full of Suzhou regional cultural ideology. According to local conditions,it is dedicated to explore the development strategies of museum cultural derivatives with Suzhou characteristics, to promote the development of Suzhou City Museum of cultural derivatives, to promote the internal metabolism of the museum, and to increase the museum’s economic strength.