Research On The Urban Image Orientation Of Charming China City From The Perspective Of Culture

Currently on urban construction "much starker choices-and graver consequences-in planning outline" put forward:improving the urban environment quality,the residents'quality of life and urban competitiveness,efforts to build harmonious livable,energetic and distinctive city mission requirements,such as let's deep understanding to the healthy development of the city to build a well-off society in an all-round way situation plays an important role.The healthy development of a city is inseparable from the shaping of its brand A city should build a brand image with popularity and reputation to expand its influence.And the image of the city is the most intuitive reflect the city brand and the characteristics of the core,the image of the city is a business card of the city,it condensed the city all of the spiritual power and material resources,people is through the back of the card to get to know,contact city,is possible for urban development and the introduction of better talent,capital,technology and other necessary resources.This article from the perspective of culture,in the past,researches on urban positioning have always focused on urban brand.The author will select a component of urban brand-urban image to study the positioning of urban image.Cities are also classified according to living standard,per capita income,urban development level,talent attraction and other aspects.For example,Beijing,Shanghai,guangzhou and shenzhen are first-tier cities with distinct image,while some third-tier and fourth-tier cities have very little visibility and influence.And glamour of Chinese city" as the first leg in the city as the main body of variety show,aims to promote and propaganda three or four line city,promote the development of the tourism industry,three or four line will also attract some of the other resources into the city,not only improve the three or four line city group awareness,and boost the development of the three or four line city.Based on "the charm of China city" in the first quarter of the top ten cities as the research object and analyzes the role of each factor in city image building,through the audience votes in the program and the questionnaire survey and empirical research to point out that the city's main image positioning,but also to other cities clear own orientation strategy,shaping our city image and city brand,to expand the three or four line city's influence and competitiveness.