A Study On The Image Of Female Medical Media In Public Health Emergencies ——A Case Study Of Sars And COVID-19 Reports In People's Daily

In public health emergencies,the majority of medical staff are the first group to charge the front,and also the focus of news media reports.Especially in the face of tension between doctors and patients,the media image of medical staff is the key to promote mutual understanding and establish trust between doctors and patients.With the rise of feminism,the image of female medical media has become a widely discussed issue in all walks of life.As the propagandist and guide of mainstream ideology,the image of female medical media presented in the epidemic prevention and control series reports is an important reference for the public to re-understand and understand the female medical community,which is conducive to the female medical care to obtain due legitimate rights and social recognition.In different times,the news reporting frames of mainstream media on female medical care are significantly different,which reflects the cognitive status and cultural development process of female medical care groups in different stages of society.This thesis mainly adopts literature research and content analysis method,from the media of image,the framework theory and feminist theory perspective,using the web crawler technology grab People's Daily,the SARS period in 2003 and 2020 new crown period involving women health care community news,issues surrounding narrative,structure chart,on three levels: the text content system analysis,To investigate how the mainstream media constructed and presented the images of female medical media in the two periods,and what specific representations they had.The study found that during the SARS and COVID-19 periods,People's Daily presented the images of selfless and fearless white soldiers who gave up their families for the country and the images of the most beautiful rebellious people who were emotional and in the forefront,and the images of gender,family and professional images changed.This thesis analyzes the influencing factors of female medical media image change from the perspectives of society,media and individuals.From SARS to COVID-19,the image of female medical media constructed by news media tends to be perfected,but there are still some problems in the reporting framework,such as deep-rooted consciousness of traditional gender function,bias in reporting,and ignoring the real demands of female medical staff.Finally,in view of the above problems,this thesis puts forward some reasonable suggestions for the mainstream media,such as changing the discourse mode and returning to the facts;Actively set up issues,face up to demands;Stick to the truth of the news,moderate reporting and so on.