| New product development is one of the most risky and important tasks for enterprises in the era of Internet economy.With the deep integration of information technologies into the real economy such as Big Data,Blockchain,Artificial Intelligence and 5G,the digital transformation strategy has developed rapidly,promoting enterprises' new product research and development,production and sales.Many changes have taken place in various fields such as after-sales services and supply chains,so as to promote product research and development innovation,which has become the key to enterprise competition in the new era.Facing the rapidly changing demand market and the increasingly fierce competitive environment,continuous product innovation will be an important means for enterprises to maintain and obtain market competitiveness and high profits,which will promote enterprises to return to the essence of enterprises and focus more on product research and development.Therefore,it is necessary to establish a new product development management model that is more in line with the enterprise business model and driven by the market.RJ has introduced the IPD(Integrated Product Development)research and development management system since 2011.According to the introduction idea of "curing first and then optimizing",RJ has been strictly controlling the R ? D process in the hardware product division for many years.The R ? D of new products is closely connected with the enterprise strategy,and has achieved remarkable business performance.The software division of RJ was established in 2013 under the background of digital transformation and is fully responsible for the R ? D of RJ's application of software products.The software division introduced the company's IPD product R ? D management process in 2017.However,due to the differences between software products and hardware products,and the integration with the original software R ? D process is not in place,a series of problems in the new product R ? D and management of the software division have taken place,such as long R ? D cycle and low success rate in the market.This paper takes the new product R ? D process of RJ company as the main research object,and focuses on the optimization of the new product development process to apply to the R ? D of new software products.Firstly,taking the six stages of IPD as the problem analysis dimension,this paper deeply analyzes the current situation of new product R ? D process of RJ software division,and summarizes the problems existing in the new product R ? D process of RJ software division.Secondly,the root causes of the problems are further analyzed,including the failure of hierarchical management of the project,the failure of effective demand management,and the standard IPD process is not suitable for software product development.Thirdly,based on the analysis of the problems and root causes of the new product R ? D process of RJ software division,this paper applies the process optimization theory and new product development theory to optimize the software new product R ? D process.Finally,this paper ensures the smooth implementation of the process optimization scheme are put forward,and have expected effect from the qualitative perspective.The software division of RJ company is a typical representative of small and medium-sized scientific and technological enterprises.It is hoped that the theoretical research and the optimization design method of new product R ? D process in this paper can provide reference for the R ? D management process optimization and product innovation management of similar software enterprises. |
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