Research On New Product Development Process Optimization Of Company A Driven By Order

With the rapid development of consumer electronics industry,the market competition of mobile phone products is more and more intense,which puts forward higher requirements for mobile phone r&d and manufacturing enterprises.This requires mobile phone r&d and manufacturing enterprises to tap their potential according to the contribution of the industry value chain,improve the project management level,and improve the innovative ability of mobile phone products,so as to meet the demand of the mobile phone market for constant upgrading.The mobile phone enterprise's new product development ability and its process management ability are its core competitive elements.Only by improving the management efficiency of the development process of mobile phone products and using innovative thinking and methods to design cost-effective mobile phone products,can the enterprise stay invincible in the fierce market competition.Based on such a background,this paper takes the mobile product development process of A company as the research object.Through literature review and case analysis,the deficiencies and problems in the development process of mobile phone products were found.Based on the actual situation of the development of mobile phone products of A company,this paper makes an in-depth analysis of the problems in the development process of mobile phone products,and then proposes the optimization countermeasures by referring to the new product development theory,process optimization theory and process management theory.Implement the design and analysis of the r&d process driven by new product orders,and provide the evaluation system in the product development stage.It is helped that through these countermeasures research,the development efficiency of A's mobile phone products can be improved,and the profitability of the whole company can be improved.Through the analysis of risk,the risk has been reduced to a certain extent,and other indicators have been improved.At the same time,the sales volume of the optimized project has increased significantly in the first three months of product listing and delivery,the cost of the product has decreased,and the progress is more controllable.It can be seen that project optimization is of great significance to the development of new mobile phone products of Company A.At the same time,it also has the significance of reference and reference for other enterprises in the mobile communication terminal industry under the pressure of market competition.