Analysis On The Development Of Higher Education Digital Publishing In Higher Education Press

The vigorous development of "Internet+education" has promoted the upgrading of educational publishing,and the increasingly mature digital publishing technology has promoted the development of publishing industry towards integrated publishing.Education has always been an important sector of the publishing market,and higher education is a higher level education than primary and secondary education.Higher education publishing is mainly aimed at teachers and students in colleges and universities,with a clear professional direction,a wide range of disciplines involved in the required knowledge,relatively high autonomy of its users and strong ability to accept new things.Traditional paper media can't meet the current needs of higher education,and the rise of online education has set off a wave of online classes for students.In this case,higher education publishing actively conforms to the trend of "Internet+education",deeply integrates information technology with education and teaching,and promotes the deep development of higher education publishing to digital publishing.This paper takes the development of digital publishing in higher education of higher education press as the research object,starting from the perspective of integrated publishing.Firstly,it analyzes the background of digital publishing in higher education,analyzes the present situation of internal and external environment in combination with digital publishing and online education,and points out that digital publishing is the trend of the times at present,and online education is gradually popularized,and analyzes its internal environment from three parts: resources,institutional setup and digital publishing foundation.Secondly,taking major digital publishing products of higher education such as "i Courses","Higher Education Bookstore","ilab-x" and "ICC" as examples,this paper studies and analyzes the current use of digital resources construction and product development in Higher Education Press.Then,it analyzes the characteristics of higher education digital publishing in Higher Education Press from four aspects: resources,product types,adapting to the changes of education mode and changing to knowledge service,and analyzes some existing shortcomings according to the usage and learning experience.Finally,aiming at the above problems,some suggestions on the development of digital publishing in higher education are given from the aspects of curriculum system,supervision and management,information technology,profit model and sales channels,hoping to provide some reference for the development of digital publishing in other university publishing press in China.