Research On The Improvement Of The Integrated Publishing Ability Of Education Assistant Books In Shandong Education Press

Shandong Education Press has a history of nearly 40 years.As an old-brand educational publishing unit in Shandong Province,it has rich experience and profound educational content resources in the publishing of education assistant books.Its education assistant book products include the Lu version,PEP version,Qingdao version and other versions exclusively for partial areas.Among them,the PEP version and Qingdao version have a Five-Four educational system and a Six-Three educational system of two types respectively.The layout of education assistant book products is comprehensive.In recent years,the state advocates “Information-based Education”,and the publishing field also vigorously carries out the practice of integrated publishing.Under the background of policy support and industry promotion,Shandong Education Press has also embarked on integrated development.While focusing on publishing educational books,Shandong Education Press redevelops and utilizes the content resources,and has a certain ability of integrated publishing of education assistant books,and has formed a variety of integrated publishing modes,and has established multiple integrated publishing platforms such as portal website,official account and APP.Shandong Education Press has a certain construction in integration platform support force,integration content providing ability and integration technology enablers.However,in the process of integrated publishing of education assistant books,Shandong Education Press also has some shortcomings in the integration of product content innovation ability,fusion technology interaction capability,ability to control information classification and communication and feedback ability,which is also the common fault of traditional education press in the integration of education assistant books publishing.Given the present situation and deficiency of the integrated publishing ability of teaching auxiliary books in Shandong Education Press,and combined with the related factors affecting the integration publishing ability of teaching auxiliary books,this paper puts forward some strategies to improve the integrated publishing ability of the teaching auxiliary books from the aspects of sense of environmental change,ability to update corporate culture,content integration capability,product interaction ability,accurate configuration capability and effective communication ability.It is hoped to see the big picture from the small,and provide a reference for the practice of improving the integration publishing ability of the traditional educational publishing houses in the industry.