Research On Higher Education Digital Publishing Of Science Press

"Internet +" has brought new opportunities and challenges to all walks of life,and the publishing industry has entered the era of digital publishing.With the development of education informatization and wisdom campus construction,higher education digital publishing transformation work is extremely urgent.Comparative analysis method and case study method are used in this paper.The higher education sector of traditional publishing companies is the main research object and the domestic and foreign relevant theoretical researches are the basis.The judgment about the current situation and development trend of digital publishing based on large amounts of data is done and the analysis of digital publishing transformation problems and the reasons for the slow development of the transformation work is made.The strategies and characteristics about digital publishing transformation of Higher Education Press,Foreign Language Teaching and Research Press and People's Medical Publishing House are compared and SWOT analysis on higher education digital publishing of Science Press is studied.On this basis,the research about the problems and countermeasures of higher education digital publishing transformation of Science Press is carried on.Applying management theory,do research on the products design and profit model,besides that,further explore the specific ways for traditional publishers to change from "content provider" to "knowledge service provider".The higher education digital publishing transformation ways of China's traditional publishing companies in this wave of technological change are studied,in order to find suitable strategies and methods of traditional publisher's digital publishing transformation business,sort out the business architecture,innovate transformation ideas,and provide some references for the development of higher education digital publishing.