"Tengger" News Client Analysis Of Major Topics

Major theme propaganda reports mainly refer to a kind of campaign reports that focus on major decisions,major deployments,major activities and social hot spots issued by the state and government.As the news client of the official media in Inner Mongolia Autonomous Region,Tenggery News has certain research value in major theme propaganda reports.The research sample of this paper is "Tengri" news client's major thematic news reports in 2018.The author uses text analysis method and questionnaire survey method to analyze the overall reporting situation of "Tengri" news major thematic propaganda reports from the aspects of reporting topics,forms,concepts,contents and perspectives,and tries to give suggestions for improvement.Tengri has shown many bright spots in the major themes of publicity and reporting,include: multiple and centralized reporting topics,visual and social reporting forms,brand-oriented operation concept,localized reporting perspective,the combination of typical reporting and series reporting methods,close reporting perspective,all-media reporting ideas,etc.But there are still many problems to be strengthened,include: integration thinking needs to be deepened,content originality needs to be improved,audience interaction needs to be strengthened,media products need to be enriched,publicity and reporting influence needs to be enhanced.At the same time,combined with external and internal factors,the author puts forward some suggestions for improving the publicity and reporting of the major theme of Tenggery news,including relying on government policies,promoting development,relying on national characteristics,building brand,relying on local audiences,expanding influence,liberating channel resources,creating content,promoting with the central media,sharing financial media,performance evaluation and summing up experience.