Information Democratization:Research On The Theoretical Basis And Practical Path Of County-Level Financial Media Construction

Xi Jinping proposed to strengthen county-level converged media construction in 2018.There are two kinds of discourse logic behind this major move: First,in the existing media structure in China,county-level media has always been marginalized,backward,or powerless;second,in the context of media convergence,county-level media has to go The road of integration,and thus play the unique function of county-level media.The ideal design of the county-level converged media is to make up for the county-level media's layout defects and content shortcomings,strengthen the county-level media's right to speak,and "reach the last mile" by means of information notification,public opinion guidance and control,mass agitation and social mobilization.,And finally realize the interaction between information democratization and social democratization.From the perspective of "information democratization," county-level converged media construction seeks to increase the effective supply of local information,and improve the locality and effectiveness of county-level news by adhering to the news-based and user-centric thinking.In addition,under the guidance of the principles of “news +government” and “news + service”,the county-level financial media has guaranteed the user 's right to know and use information,and after the construction of the inter-subject identity of the user,he further negotiatedwith him to produce local Information fully embodies the user's right to participate in information and promotes the democratization of grassroots information.However,the construction of county-level converged media is still in its infancy.On the one hand,in the construction of information democratization,problems such as the imbalance of information distribution in the user's differential order pattern and the out-of-focus of the media content in the urban-rural binary opposition are unavoidable.On the other hand,we should also see the relationship between the democratization of information and the process of social democratization,and fully realize the stage of the process of social democratization in the construction of county-level media.