Research On The Content Production Of Short Food Videos On B Station

With the development of new media technology and mobile communication technology,short video applications are entering millions of households,and watching short videos is an important way for users to obtain information,leisure and entertainment,and learn knowledge on a daily basis.In this context,the major short video platforms are continuously plowing the content of vertical fields.This paper adopts the content analysis method to investigate the characteristics and problems of the content production of B station short food videos,and gives targeted strategies to provide feasible suggestions for the content producers of B station short food videos,so as to promote the sustainable development of the short food video industry.The study found that the popular short food videos have the following characteristics at the content production level.Firstly,food production is usually the main topic type.Secondly,the narrative structure is characterized by multiple narrative subjects,a light-hearted and humorous narrative style,and a narrative scene not limited to indoor.In terms of narrative style,the narrative is mainly in the form of flashbacks,supplemented by interpolations and flashbacks.Finally,in the audio-visual form,the main scenes are close-ups and the combination of human narration and background music is used.At the same time,this paper also finds that the following shortcomings exist in the content production of short food videos: lacking professional talents;the content homogenization is serious,with a high repetition rate and uneven quality;there are few and single ways to realize the content,relying on rigid advertising implantation;the content distribution mode,the excessive use of algorithmic recommendations easily triggers the user's antipathy.In this regard,the following suggestions are given.First,the platform should focus on the training of professional and composite talents.Second,short food video producers should establish a sense of innovation.Third,the profitability channel should be broadened and the industrial value chain should be extended.Fourth,the use of algorithmic precision push technology should be reasonable.