Research On The Mechanism Of Institutional Media Health Communication Under The Health China Strategy

With the continuous improvement of economic and social civilization,health has become an important issue for human survival and development.Health communication plays an important role in it.It is an important part of implementing health China strategy and an important content of deepening medical reform.And with the rapid development of Internet information technology,health communication is facing new challenges and opportunities.The various media from Institutional media official account provides instant and varied health information and interactive platform for the public.It plays an active role in enhancing public health literacy and promoting the development of health in China.So,It is of great theoretical and practical significance to understand the health communication mechanism of Institutional media,pay attention to health communication and improve the health communication mode.Suzhou,Jiangsu Province,is located in the Yangtze River Delta area with developed economy.Its urban health level is in the forefront of the country.It is one of the first batch of national healthy city construction demonstration cities.The city has a large number of health communication media institutions and rapid development,which is representative and typical in the field of health communication in prefecture level cities.This study takes the communication mechanism of Institutional media official account of public health care institutions in Suzhou,as the research object.It aims to explore the advantages,disadvantages and theoretical adjustment path of the media communication mechanism in prefecture level cities from the strategic perspective of healthy China.First,this paper summarizes the background and significance of health communication research.Secondly,based on mcquill's theory of mass communication theory,Lasswell's "5W model" theory,and Riley's social system model,this paper discusses the current situation,communication model and mechanism of Chinese we media health communication field,focusing on the analysis of the composition of health information communication elements,the framework of their mutual relations,and the composition of communication environment.Based on the network communication model represented by Zhang Haiying,this paper analyzes the shortcomings of we media health communication in channel management,information production,communication and interaction.Finally,from content output,service function,talent team,the system and mechanism and other aspects,this paper puts forward the optimization and adjustment path of Institutional media health communication.