The Medium Of Healthy Communication In The Media Age

Health is an indispensable topic in the human society.As people's living standards continue to increase,the average life expectancy and medical level of the residents rise steadily,and people's concern for health continues unabated.The report of the party's 18 th National Congress proposed that "health is an inevitable requirement for the promotion of people's all-round development." As healthy China rises to a national strategy,"health communication" will usher in more people's attention and development opportunities.In recent years,more and more academic exchanges related to health communication have been carried out.The first part introduces the contemporary research background,literature review,theoretical significance,practical significance and innovation of health communication.The second part of the research object is the content analysis of the different platforms of the “Health News” media matrix,and the sampled samples are used to organize and describe the data.The third part summarizes the media presentation of "Health News" and analyzes the status quo.The fourth part is based on the above problems,discusses the existing phenomena and problems,comprehensively operates the health communication model,and proposes a feasible solution strategy.By combing the relevant theories of health communication,this paper focuses on the way of media presentation and communication strategies used in health communication in news reports,and cognition of news discourse of health communication.The problem of modern health communication is viewed with a speculative view,and the solutions are summed up.