Media Smog Report Research From The Perspective Of Health Communication

Enter winter in 2016,influenced by factors such as the static wind climate and heating,haze swept across most of northern of China frequently,especially Beijing and Tianjin and the surrounding area.With the 3M mask and hot air purifiers,a haze the word has become a high-frequency words in the mouths of streets and lanes,more and more people began to worry about their own health hazards haze.According to the < Chinese Circulation Journal reports>,the recent research institute of nanjing university environment show that in 2013,the Yangtze river delta and he pearl river delta,there are 32% deaths and PM2.5 pollution related in 74 major capital cities.In addition,the Beijing Municipal Planning Commission 's data shows that every five new malignant tumor is one of patients with lung cancer,and lung cancer for male cancer number first,female second.For the sake of their own health concerns,the public seeking haze of information psychology.the media is a communication between the government and the audience a strong bridge.According to today's headlines algorithm of the data center(Fig.two-2),November 2016 and December two months is the annual haze on the keyword public opinion degree of a maximum of two months.Records based on the <people's Daily> and <Chinese Youth Daily> in November 2016 to February 2017 the newspaper,I choose to November 2016 to January 2017 this three months on haze reports as the research object.The same period report also selected a group of mobile Internet media as the object of the comparative study,three months from NetEase surging news client and news client news portal in November 2017 two to January 2017 report on haze for the mobile Internet media content.The subjects' Reporting features at the micro level analysis of traditional media and mobile Internet media reports haze characteristics,comparative analysis of communication strategies lack of traditional media and mobile Internet media content in the haze and their shortcomings and the corresponding at the macro level.This paper is divided into five parts,the first part of the introduction describes the research origin and significance,through analyzing the domestic and foreign research situation of health communication has an intuitive understanding of the status quo of health communication development,put forward the research methods and the innovation and shortcomings of this paper.The second part of the<people's Daily>and<Chinese Youth Daily> haze reports as the research sample from the reportquantity,content,tendency of multi dimension,combined with the overall analysis and case analysis is the analysis of the characteristics and tendency of traditional media in the haze report.In the third part of the NetEase news client and surging news client for the haze reports as the research sample.Through the data collation,analysis,study on mobile Internet media in the haze of reports on the characteristics and tendency.The fourth part according to the reported data Analysis of the shortcomings of traditional media and mobile Internet media in the haze of news reports and deficiencies,and to explore the reasons for its formation.The fifth part according to the traditional media and mobile Internet media reports in the haze of lack on the given strategies and suggestions.Since 2013 the State Council promulgated the<air pollution prevention action > ten measures.China has made some achievements in terms of governance haze,but the haze is still suffering from heart and lung.People want to get a healthy living environment,including the clean air and clean water.People thirst for health is more and more strong.Facing the people's growing food and environmental protection,life and ecological balance of demand,news media should timely response to public opinion,quickly respond to social concerns,better dissemination of health information assume social responsibility,to play a greater role in health communication.