The Study Of Health TV Program’s Health Communication

From ancient times until now days, human have never stopped pursuing health, making it always the popular topic. The quick development of politic, economy and culture in the modern society have been bringing the fast-paced life, which makes people take more and more attention to health. So the communication of health becomes more and more important. Health communication, after a long process of historical development, was from natural spread to conscious spread today. As the information hub of modern society, the mass media play an irreplaceable role in the dissemination of health information. Among a number of mass media, TV has been the media which audience contact most since appeared in people’s lives. Meanwhile, TV has its distinctive superiority because of its universality, realism and understandability. So, it is important way to popularize health knowledge and train health awareness that communicate health by Health TV programs.The paper discusses from Health TV program, investigating the current health communication of Health TV program, the communication effects and audience feedback by questionnaire surveys, and interviewed them. Then, the writer combined with the status of health program, the result of the questionnaire surveys, interview and discussion, finding questions of the Health TV programs’health communication. The writer analyzed the questions systematically through communication point of view. The last but not the least, the writer put forward the thinking about Health TV program’s health communication, and study how to improve the communication effects of Health program through better the disseminator, audience, health information, style of communication and other influencing factors, hoping to guide the audiences acknowledge health correctly and help to develop the quality of national health.