Research On The Problems And Countermeasures Of Social Media Content Construction In University Libraries

With the continuous development of new media technology,social media platform has become a bridge between libraries and users.The construction of Library's social media publishes diversified information content through a variety of social media.Taking social media as the carrier,university libraries create a sense of identity for users through vivid words,pictures and audio on the social media platform,so that students can fully enjoy the resources and services of the library.The emphasis on the construction of social media content in Colleges.Taking Hunan colleges and universities as the object,this paper collects detailed information and makes a comprehensive analysis around the establishment of social media in their libraries.The full text is divided into three parts.The first part includes the first chapter and the second chapter.The first chapter is the introduction,which makes an overall discussion on the research purpose,significance,content,method,innovation and reality.The second chapter describes the content of social media,explains the concept of social media,and explains the necessity of social media content construction in university library.The second part includes the third chapter to the fifth chapter.In the third chapter,based on the questionnaire survey,starting from a variety of background,identity,gender and age users,around the social media content created by university library,a comprehensive analysis of the needs and preferences of users in this aspect is made.The fourth chapter collects and analyzes the actual situation of the content released by the social platform of 20 sample university libraries in Hunan Province through the network survey method.The survey content includes the opening of social media account,content form,operation,authentication,etc.In the process of analyzing the content of chapter three and chapter four,there is a big gap between the two social platforms in content construction,especially in content scale and user attention.Generally speaking,there are some problems in university library,such as the content quality and quantity are not unified,the user attention and interaction are insufficient,the original rate is low,and the update frequency is unstable.The fifth chapter,from the university library to create social media this problem,formulate reasonable and effective countermeasures and programs.From the perspective of user supremacy,it is proposed to evaluate user needs and strengthen interaction with users;From the perspective of social benefits,it is proposed to cultivate high-quality team and enhance the status and role of university library;from the perspective of deepening content and activating form,it is proposed to pay attention to the diversity and innovation of content and form.The third part,that is,the sixth chapter,discusses the shortcomings and future prospects of this paper.