The Study Of Library Media Images

Ingrid Zhang wrote a book, what was named: Million worth of your image.In this book,which spoke on the image and its value:" no matter what industry they are considering thequestion of the value of its own image ". The library should consider how to establish a goodimage of the library in an increasingly complex social environment, which way to upgrade thelibrary image, and show the reader library is more active, in order to attract more readers beknown, understand and use the library, to meet the growing demand for services, the library’ssocial value to be realized, thus promoting the development of library cause, their social statuswas enhanced.Therefore, the image has the practical significance, it can promote the international statusfor the country, to provide enterprises with the profit opportunity, even for individuals to winthe respect of others. From the library side, a good image is to enhance their social status andlet more people know that government departments attach importance to library, libraryconstruction, so that enterprises and individuals involved in the development of libraryconstruction, also make the library more readers and attract more talents.Based on the analysis of our country’s mainstream news newspaper on the library isreported as the breakthrough point, using content analysis, statistical methods of the newsmedium content quantitative study, get the relevant library news laws and characteristics, inorder to create a good atmosphere for public opinion and help build the good image of thelibrary, and the according to the newspaper media operation mode and follow its developmentunder the premise of the law to carry out all kinds of work. In addition, it also calls for thelibrary community scholars will image construction of library into a theoretical study, to learnall kinds of experience, and actively with the news media to conduct extensive cooperation,safeguard, build good image of the library.