Research On The Innovation Service Of University Library Based On WeChat Public Platform Under The Background Of "Internet"

"Internet +" plan is the prime minister li in the "government work report in 2015"is put forward in this paper,the purpose is to help the development of traditional industry out of the predicament.With the rapid development of the Internet information age,"the Internet and traditional industries," the new development model has become the current every success in the field of success stories,such as:e-commerce,electronic banking,electronic government affairs,etc.,its essence is thinking using the Internet platform via the Internet and information technology,the Internet and traditional industries are closely linked,through the complementary advantages,in the field of traditional services to create a new service mode.In our country,the traditional university library personalized service area has experienced a development course of more than 30 years,initially formed a complete set of service mode and type,but as the "Internet +" era of big background,how to break through the existing in university library service mode of the barriers to service orientation,accurately grasp the reader demand,is the future of university library under the background of "Internet +" working direction of the personalized service mode.The main content of this study includes three aspects:first,based on the literature research method combing the library personalized service related literature at home and abroad,summarized the research status at home and abroad and found in the study is not enough,as the theoretical basis of this study;Second,according to the survey of the theoretical research and network design questionnaire,analyzing the perspective of"Internet +" current situation of university library personalized service,and USES content analysis to analyze the user's individualized demand,puts forward the service mode of the new media platform,to build "Internet +" perspective of university library personalized service platform of basic framework;Third,in-depth analysis of the defects in the university library personalized service and can expand service form,put forward the library using the "+" Internet platform service characteristics and other functional departments of colleges and universities to strengthen cooperation,to provide users with a seamless connection of personalized service mode,and realize"Internet +" perspective of university library personalized service safeguards.