Research On The Multi-dimensional Construction Of City Image Of Guangzhou Metro From The Perspective Of Space

In today's fierce city competition,shaping and building a high-quality differentiated city image has become a key content of city construction.In the process of urban image construction,the long-term idea is still to use mass media to span and build and shape,but in recent years,the media academics have also gradually turned their attention to the urban physical space,thinking about the social relationship and the integration of space to the urban image construction Impact and help.The subway is an extremely important part of urban space.It is the primary choice for many people to perceive the urban space and range after they come to the city.It is also the underground artery that links the entire city.From the perspective of the space media concept,the subway is a part of the urban physical space.It is not only a building space and a traffic space,but also serves as a medium to directly build a bridge between people and cities,and integrate people and cities into a common relationship network,so it can construct an urban image.This article explores how the Guangzhou Metro expresses and presents the city image from the perspective of the spatial medium,taking the city subway as the starting point,through field observation and interviews,and the role it has played in the process of building the city image,as well as the kind of city image,and use questionnaire surveies to explore the deficiencies of the Guangzhou Metro to build an urban image,and put forward suggestions to provide a new foothold and basis for Guangzhou to improve urban competitiveness and reshape the urban image,also provide a new idea for other city to build their city image.This article is divided into the following parts: Chapter 1 Introduction,including the background of the topic selection,research purpose,theoretical review,research methods;Chapter 2 spatial media expression of subway,combining space media theory and interview materials,combing Different paths for the construction of the city image in the subway space;analysis of the role of the subway in the construction of the city image,and also answers why the city space of the subway is selected for the study of the city image;Chapter Three The multi-dimensional construction of the city image by the Guangzhou subway Metro's construction of urban material image and spiritual image,and through this chapter,analyze the universality and difference of this image compared with other urban images;Chapter 4 Reflections and Suggestions,through questionnaire surveies to explore the deficiencies of Guangzhou Metro's construction of urban image and provide suggestions.