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Metro Media And Construction Of New Urban Communication Space

Posted on:2020-02-09Degree:MasterType:Thesis
Country:ChinaCandidate:X R LuanFull Text:PDF
GTID:2428330590471096Subject:Press and Communication
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Since ancient times,the constant evolution and progress of transportation has also promoted the historical process,carrying human civilization,and bearing the brand of each era.With the acceleration of China's modernization and urbanization,the subway has become an important part of the urbanization process with its advantages of saving space on the ground,large volume,fast and safe,and slowing down ground traffic congestion.At the same time,in the era of “everything is media”,the subway is not only a basic transportation function in the city.As part of the modern urban space community,the subway has been continuously developed and its functions have evolved from single to diversified..The media-based media school-based mediation incorporates all artifacts,including the mass media,into the media,focusing on the impact of media technology on social and human behavior,and the subway itself as a physical space created by the Metro Media.The virtual matrix space forms an intermediary in the urban planning layout,forming an invisible bond between the city,space and people,and constructing a new type of communication space for the city,forming the exclusive media environment and dissemination ecological field of the subway.This article will take Chengdu Metro as an example.Based on Chengdu,it is an important part of China's urbanization process.It is an important part of China's urbanization process.Its long-standing combination of culture and modernization makes the city more and more Having attention.At the same time,Chengdu's urban planning layout based on the TOD(Transit Oriented Development)traffic-oriented model has made Chengdu Metro develop rapidly.Therefore,the significance of Chengdu Metro as a medium and the construction of a new type of communication space in the city will be examined.This paper mainly uses the participatory observation method to conduct field investigation and questionnaire survey and content analysis method of Chengdu Metro space to sort out relevant theories,focusing on three parts.Firstly,Chengdu Metro as the medium,the main function of the physical communication space-Cultural function.Starting from the theme train and art station in the physical space,we will explore the cultural and ecological communication of the physical space of the subway and the audience's perception of the physical space of Chengdu Metro in terms of art,cultural communication and social value.Based on the theory of “use and satisfaction” and questionnaire data.Conduct relevant analysis.Secondly,the Internet virtual space created by the new media matrix of Chengdu Metro based on the official WeChat public account,Weibo and Douyin is investigated,and its huge content text is sampled and analyzed.This paper probes into the communication characteristics and contents of WeChat official account,Weibo and Douyin,and sums up the significance of virtual space for the construction of urban scene and the interaction and communication between people and scenes.Finally,after the investigation,the suggestions for the visual,brand and scene effects of the Chengdu Metro media in the physical space and the virtual space communication in the new media content,fragmented city construction and other areas to be improved are put forward.It is hoped that through a good subway media environment,it will create a better space for Chengdu Metro,and make Chengdu a more livable city.
Keywords/Search Tags:subway, medium, urban space, physical space, virtual space
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