Research On The High-Quality Publishing Of Fine Books By Jinan University Press

University press is a publishing unit established on the basis of universities and colleges,and it has an irreplaceable position in the publishing industry.Because of its close relationship with universities,it is not only a book production and operation enterprise,but also an important responsibility for academic communication,research and learning.Academic monographs and university textbooks are the focus of many university publishing houses.These books have more stringent standards and requirements for the professional and ideological content of the content.Therefore,the planning and deployment of fine books is of great strategic significance for university presses.The book quality of Jinan University Press ranks among the top in the industry,and its comprehensive strength ranks among the best among university presses in the country.It is one of the most important high-quality book publishing and double-effect publishing houses in South China.As a small and medium-sized university publishing house,Jidasha has always adhered to the path of professionalization and characteristic development.In recent years,the university textbooks,regional culture,and overseas Chinese research books that have been created in recent years have achieved various results at home and abroad,and have established themselves for the publishing house.It has gained its own brand characteristics and good reputation,and brought economic and social benefits.On the basis of sorting out the status quo of the publication of fine books by Jinan University Press,this article sorts out the development history of Jinan University Press' s fine books for more than ten years,investigates the award-winning books and participation conditions during the statistical period,and elaborates the content and characteristics of its fine books publishing.Brand strategy,editing professionalism,system and production,marketing and promotion are four aspects to introduce the excellent book strategy of Jida Club.Analyze the current opportunities and challenges faced by the fine books of Jinda Society,and try to propose several optimization paths,in order to provide other university presses and small and medium-sized publishing houses with experience in fine book publishing.