The Network Marketing Research About The Books Of Hefei University Of Technology Press

With the continuous development and popularization of network, it has been into our daily life, and affects every aspect of our lives. Network can help us to use fragmented time fully, as well as to master a lot of news and information; create virtual communities of interest for us, and we can choose them according to ourselves; provide us with e-commerce platform where we can do online shopping. Therefore, more and more enterprises choose to carry out the network marketing activities. Network marketing has become a kind of options meeting the development of the Internet, and also, has become a strong trend. At the same time, network marketing can not only expand the scope of the traditional marketing, but also increase the contact chances with the audiences, promote the comprehending of the audiences, achieve the two-way communication, and is more beneficial to enterprise’s grasp of their audiences.Publishing industry, as the media of traditional culture, is responsible to spread splendid culture. In order to adapt to the development of the times, we must carry out network marketing activities for books, assisting the benign development of publishing houses. Currently, most of the domestic publishing houses have started their network marketing, and they make cooperation with online bookstores, establish websites, set up MicroBlog&WeChat and so on. But in summary, their marketing concepts are outdated, marketing organization framework is not proper enough, marketing methods are singular, thus they can’t achieve ideal effect.Through observation and understanding, summarize Hefei University of Technology Press figure characteristics of network marketing。on this basis, according to the purpose of communication, further summarizes the network media promotion to the opening of the establishment of the official website, official MicroBlog, the operation of WeChat platform, and the expansion of the network marketing channel, cooperating with online bookstore, self-built taobao shop mainly two kinds of marketing model. Then, analyzing the network marketing mode from marketing content, frequency of marketing, marketing form found and summed up its marketing characteristics, by collecting and organizing data, the effect of network marketing to analyze its books, and then, we will make a contrast with Tsinghua University Press, this paper compares and analyzes summarizes the Tsinghua University Press book characteristics and advantage of network marketing, find the shortage of the Press industrial of university. And then, from the Angle of marketing management, in-depth analysis, sum up Hefei University of Technology Press book problems existing in the network marketing, such as marketing consciousness is not strong, lack of professional marketing talent, inadequate marketing, marketing means, etc. Finally, combining with the professional knowledge, in view of the above problems, from the choice of reading materials, media and operation, the development of network marketing activities and network channels to the expansion of the four aspects respectively gives the corresponding Suggestions, hope that the Hefei University of Technology Press produce books Product development, the use of network to develop new content or new forms of books, good books network marketing source security work; Select the appropriate media for promotion and the use of advanced means of operation, to do a good job of key book network marketing; To conduct effective marketing activities such as e-book trying to read, to do a good job of supporting books online marketing activities; Attaches great importance to the electronic channel and the real channel expansion, ensure the convenience and security of the audience for books and information, to do a good job of the guarantee of book marketing.I hope that, through this paper’s investigation and research, we can not only help Hefei University of Technology Press find out and improve the problem of their network marketing process, but also provide other more publishing houses with experiences and references, and promote the progress and development.