User Experience Design Research And Practice Of Baidu Weekly Platform Under OKR Management

After the end of last century,the internet business began developing and gradually grow in China.With the application of flat management and efficient output,internet enterprises became the indispensable part of the daily work and life.However,with the grow of the newly developing internet enterprise,traditional internet companies were considered too slow in new field and tracks.It was difficult to achieve efficient and accurate information transmission and task focus with its internal organizational hierarchy and structure.Therefore,many enterprises began to promote the OKR management system reform.Capable Internet companies began to research and develop localized adaptation software products to use OKR,such as Bytedance,Alibaba.The topic is the actual project that the author participated in during his internship as Baidu Product Manager--the design and development of Baidu weekly platform.The platform is under the background of the introduction of OKR management tools in Baidu.Its aiming at creating a product which is a weekly report platform face to the internal staff for the landing of OKR.The main purpose is help staff focus on OKR and forming a work mode which OKR as the core of daily work.What is more,it can provide a weekly editor,team management,evaluation feedback,meeting report as an enterprise office platform.Improve the efficient and structure logic of weekly report edit and meeting.Make the communication and information transmission between management and team members smoother.The main research of this topic is the user experience and interactive interface design of Baidu weekly platform.The main method is product design theory base on user experience mode.Starting from the user research and experience process link,then combine the user experience model and user research.Finally,get five goals of product experience for the program: Clear and intuitive,Personalized,Efficient,Experience improvement,Connection &Link.After that,through the analysis of user demand and opportunity point,we got the user demand list and expert evaluation function list.We screen and optimize the function points base on the expert evaluation result.So that we form the functional scheme of product design.In the end,through the design of information architecture and service process,a complete set of interaction prototype is designed,and its product value is further enhanced through visual design,so as to achieve the product goal and shape the product image.After completing the product experience design,Baidu weekly platform passed the internal self-test,usability testing and gray test of the project,and finally got the upper line operation.The product index is completed by excellent data feedback and user evaluation.