Research On The User Experience Of Internet Broadcast

In the environment of new media ecology that the interaction and participation have become the normal status,the user experience has become the important form of reflection for the output of media economy,which is the inevitable result that the communication media carries out the large-scaled and personalized customization to the user service.The American scholar B.Joseph Pine II and James H.Gilmore(1999)believed that the communication media doesn't only provide the products and content,but also the integrated experience that establishes on the basis of content and service,as well as is able to arouse the users to generate emotional resonance and abundant feelings during the times of experience economy.As the new experience media in recent years,the Internet broadcast re-establishes the information life with its strong scene of feeling and high simulating communication,which attracts a large number of users to download for usage and plays an important role in expanding the experience of audiences.Therefore,the study on the usage experience for the users of Internet broadcast is able to promote the long-term development of Internet broadcast.This paper concludes the current development status of Internet broadcast through carrying out the analysis to the development background of Internet broadcast,development history,Characteristics and types,means of interaction,mode of profit,as well as performs the digging to the media user experience of Internet broadcast on the basis of deep interview.The study results have indicated that the Internet broadcast has brought the special on-site experience to users——the interactive experience and spatial experience of body sense of immediacy and social sense of immediacy——the multiple existence and accompanying experience of realistic space,psychological space and the third space——the community of emotional imagination and game experience——the happy experience of entertainment and amusement.It is just these special user experiences that enable the Internet broadcast to break through the barrier in the social products,as well as attract the attention of a large number of users.Meanwhile,combining with the technology acceptance model,introducing the new observational variables e.g.identity,media using environment etc.,construct the affecting factors mode for the user experience of Internet broadcast.It can be identified through the empirical analysis that enhancing the interaction and identity of broadcasting platform,reinforcing the interest and usefulness and broadcasting platform,optimizing the using environment of media and as well as improving the usability of broadcasting platform are all beneficial to the using experience for the users of broadcasting.Ultimately,the study offers four proposals on optimizing live broadcast user's use experience on the basis of empirical research.We can develop strangers' social interaction with the help of LBS and also we can strengthen social sharing through promoting platform cooperation in view of deepening the platform's social attributes and enhancing interactive experience.We can inspire users' emotional resonance through putting down roots in community culture and secondly we can stimulate users' participation potential by way of improving the incentive mechanism in view of consolidating the community cohesion and building identity.On one hand,we can build a cross-disciplinary cooperation team to break the technical barriers,on the other hand,we can establish a column about virtual reality to build up professional construction in consideration of enhancing interest and perception relying on the technology of virtual reality.We can take advantage of big data technology to Balance accurate delivery and technical ethics,we can also deeply foster the growth of highquality content by means of creating diversified features in terms of highlighting content differentiation and meeting individual needs.