A Research On User Experience Method For Architectural Enterprise Website

Construction industry is one of the pillar industries of our economy,which is closely related to the development of national economy and the improvement of people's life.Driven by the influence of Internet economy,construction enterprises have built their own websites.Website plays an important role in the dissemination of information.It plays the role of disseminate corporate culture,display business results and business information,express service concept and build communication platform.It has great significance for promoting values,promoting cooperation and increasing academic communication.However,throughout the current status of corporate websites,most of them lack characteristics and imitate each other,which can not achieve the desired goals of enterprises.The optimization and renovation of websites has become a challenge faced by traditional enterprises under the internet background.User Experience(UE / UX)has sprouted since the 90 s of last century,and has injected new blood into the product design of the Internet.The pursuit of high standard user experience for product design is not limited to the product design,more of that is through the needs of users,from sensory experience,operating mode,emotion and other aspects of the product depth grinding,so that the product truly "people oriented".This research focuses on the user experience of the enterprise website optimization method,make the enterprise website into a new user centered model from the design level,and lead the enterprise website to the new height of experience design from the strategic level.This research takes the construction enterprise website as the research object,relying on the user experience results in the domestic and abroad interactive design,consulting the relevant literature,and analyzing and clarifying the concept of user experience.At the same time,combined with questionnaires and user interviews,we analyze the application of user experience theory in construction enterprise website.With the deep understanding of user experience,the optimization methods and principles applicable to the website of construction enterprises are put forward.And combine the case,we carry out the overall design of the website from the strategic level;carry out the functional design from the user experience level;design the form from the pursuit of the perfect desire,and then complete the optimization design of the website of the Beijing aepa & tsc architects engineers Co.,LTD,in order to verify the proposed website optimization method.The user experience based on the interaction design theory,combined with the method of Internet product design and the way of integrating the architectural elements,is an innovation to the traditional design method of the architectural website.That is,the user needs,more efficient and better design of the website,so that users can better enjoy the services provided by the enterprise,and make the enterprise more accurate to provide the most needed solutions.The concept of user experience fits the needs of people in the era of consumption upgrading,and provides new impetus for the development of construction enterprises.Based on the theoretical research and practical experience of user experience,this paper explores the method of product design of construction enterprise website,that is,strategic analysis,content integration,and formal design.In the whole process of design,we should attach importance to user experience,appropriately integrate emotional elements,pursue emotional care,attach importance to the beauty of design,ensure the best browsing experience,embody architectural culture connotation,integrate architectural spirit into website design,and create fascinating experience effect.