| Television Theme Report is around the great decision-making and deploy, major activities and related social hot spots of Chinese Communist and the government, makes concentrated and large-scale battle reports by television medium, is priority of the thematic report, according with policy and stronger sociality and news. It asks to set out from the fact of the news character, pay attention to the current situation urgently needed, audience interest, and have common sense point of view or tendency. Making major theme reports have the vital significance to publicize the party's line, guide the public opinion and promote each facilities development.CCTV's "News Broadcast" is the most representative column in our country television theme report. It is the biggest TV news program of China's coverage rate and impact in the more than thirty years. It can be called a media spectacle.And the changes of the "News Broadcast" as the barometer, to certain extent, reflects the different changes of development stages of China's political, economic, and social, as well as the progress of news system and theoretical.Therefore the author takes "News Broadcast" for TV theme reports research objec, which takes several major theme reports of2011"News Broadcast" programs for research sample, such as "scientific development""culture change means""red flag" columns.The paper conducts a comprehensive analysis from the planning to the medium selection, and then to the final specific show skills by practice angles. It finally summaries the issues from the current "News Broadcast" TV theme report, and make prospect of certain outlook to improve and promote the "News Broadcast" and other television theme reports. |
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