| Throughout the world's media development,media convergence has become a global trend under the promotion of information communication technology and Internet technology.The resulting convergent journalism has become the development direction of more and more media organizations.This paper takes the current situation of media convergence of Xinua News Agency as the research background,choosing the Xinhua News Agency's four media platforms which called as “Two micro&Two terminals”--Xinhua News Agency client,Xinhua Net,Xinhua News Agency official microblog and Xinhua News Agency WeChat official account as the research object,taking the National Two Sessions convergent journalism report of Xinhua News Agency in 2019 as a research case,through the research on the convergent journalism content of Xinhua News Agency,to explore the corresponding relationship between the presentation form of multi-media elements and news topics in the convergent journalism report,as well as the characteristics of digital narrative formed by this corresponding relationship,and through the research on the means of convergent journalism communication,this paper summarizes the enlightenment and existing problems brought by the convergent journalism communication of Xinua News Agency to the media industry.Convergent journalism is the product of the development of media convergence.First of all,this paper analyzes the current situation of the development of media integration of Xinhua News agency from two aspects: the development measures of media convergence of Xinhua News Agency and the four media platforms which called as “two micro&two terminals” of Xinhua News Agency.After analyzing and discussing the current situation of the media convergence development of Xinhua News Agency,this paper takes the National Two Sessionsconvergent journalism report of Xinhua News Agency 2019 as a research case,analyzing its content,discussing the narrative and forms of expression of the convergent journalism of Xinhua News Agency,classifying the main topics of the National Two Sessions report in 2019,and analyzes the corresponding situation of the convergent journalism forms and topics on this basis in order to explore the digital narrative characteristics of the convergent journalism reports.On this basis,this paper studies the means of convergent journalism dissemination of the National Two Sessions of Xinhua news agency in 2019 from three aspects: the application of high-tech media technology in the convergent journalism,the promotion of user experience by the visual application of the convergent journalism,and the channel based integrated news release relying on the platform advantages.Based on the above research,this paper summarizes the revelation of Xinhua News Agency's convergent journalism:the integration of News Digital Narrative to make the news content diversified;media technology innovation to promote the new development of integration;Internet plus thinking to create convergent journalism products;multi terminal release to form a media fusion matrix.Of course,there are some problems in the convergent journalism dissemination of Xinhua news agency that need to be improved.Some of the convergent journalism have the phenomena of simple duplication and similarity.The application of media technology is not in-depth.The reading amount of news reports is not in direct proportion to the amount of forwarding and comments,and other problems still exist in the convergent journalism of the national "two sessions" in 2019.Xinhua news agency needs to further focus on users,As far as possible,it is necessary to collect materials in detail and present news content in detail to break this phenomenon. |
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