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Xinhua News Agency Transformation And Upgrading Under The Background Of Media Convergence

Posted on:2016-01-22Degree:MasterType:Thesis
Country:ChinaCandidate:M T LiFull Text:PDF
GTID:2348330479455802Subject:published
Abstract/Summary:PDF Full Text Request
Media convergence has become popular in the era of new media. Challenged by new media, the traditional media are exploring the possibilities of media convergence. Xinhua News Agency is the national news agency with multiple forms of news business, including texts, images, audios and videos. However, Xinhua News Agency, which is a large traditional institution with complex business but out-dated technologies, has faced an array of difficulties in media transformation. Not until 2012, was the Xinhua News Agency New Media Center set up to meet the need of transition.Compared with Xinhua News Agency, the Reuters, L'Agence France Press and the Associated Press have started new media business in early 21 st century through technology and product innovation, cooperation, merger and acquisition. The three major news agencies in west, as well as Xinhua News Agency, share the advantages and challenges. They own a large news gathering network and a huge news database but are lack of the information technologies to meet the diverse need of audiences.Based on these common points, this thesis under the background of the west three major news agencies' media convergence measures, through the case study method, content analysis made a detailed analysis of the xinhua news agency's convergence measures, comparison between Xinhua News Agency and the three agencies has been made to demonstrate the advantages and disadvantages of Xinhua news agency. Advices on strengthening all media gathering and editing, developing technology and profit model and attaching more importance to the users have been made through comparison, this can also provide reference for the other traditional medias media convergence.
Keywords/Search Tags:Media Convergence, Xinhua News Agency, New Media, the West News Agencies
PDF Full Text Request
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